The Present Time Naturals

The Present Time is an ammonia-free demi-permanent hair colour that’s perfect for anyone wanting low-commitment colour. It offers 46 shades to choose from and gives up to one level of lift and deposit.

It comes with two activators — 7 Vol and 15 Vol — for different results and hair types.

Thanks to Davines’ Biacidic Bond Complex, this colour helps restore up to 76% of the hair’s natural lipids after one service and makes hair up to 34% stronger and more resistant to breakage.

The Present Time delivers true-to-tone results while keeping hair healthy, shiny, and vibrant.