This iconic line represents our greatest achievement so far along the infinite path towards ever-growing sustainability, with 9 different families that tackle the common hair care need with extraordinary results.
Transparency: transparent packaging reveals formulas in their purest essence. With 93%¹ natural-origin ingredients and 92%² biodegradability, while minimizing synthetic additives. Respectful formulas and packaging: using only what is needed and right, guided by eco design principles and circularity.
Artisanality: crafted with care and a devotion to detail, preserving the artisanal heritage of humankind. Reusing before recycling: lightweight packaging designed to be creatively repurposed as storage holders or plant pots.


Going beyond biodiversity protection to regenerate soil ecosystems
Each Essential Haircare family contains a Regenerative Organic Certified™ active ingredient³. This means it has been sourced from a farm that practices regenerative organic agriculture, helping to mitigate climate change and regenerate the soil.
Best SellerMinu Shampoo
R 485.00

Minu Conditioner
R 545.00

Minu Hair Mask
R 690.00

Solid Shampoo - Momo
R 515.00
Best SellerMomo Shampoo
R 485.00

Momo Conditioner
R 545.00

NouNou Shampoo
R 485.00

NouNou Conditioner
R 545.00

NouNou Hair Mask
R 690.00

NouNou Oil
R 690.00

Solu Shampoo
R 485.00

Solu Sea Salt Scrub
R 715.00

Solid Shampoo - Volu
R 515.00

Volu Shampoo
R 485.00

Volu Conditioner
R 545.00

Volu Hair Mist
R 705.00

Dede Shampoo
R 485.00

Dede Conditioner
R 545.00

Dede Leave In Conditioner
R 690.00

Melu Shampoo
R 485.00

Melu Conditioner
R 545.00

Melu Shield
R 835.00

Melu Sealing Serum
R 690.00

Love Curl Shampoo
R 485.00
Out of stockLove Curl Conditioner
R 545.00
Out of stockLove Curl Mask
R 690.00

Love Curl Cream
R 710.00

Love Curl Enhancer
R 690.00

Solid Shampoo - Love Smooth
R 515.00
Best SellerLove Smooth Shampoo
R 485.00
Best SellerLove Smooth Conditioner
R 545.00

Love Smooth Mask
R 690.00

Solid Shampoo - Dede
R 515.00

Minu Milk
R 690.00

Momo Serum
R 690.00

Love Smooth Serum
R 690.00

Love Smooth Milk
R 690.00
